With the rise of several social media platforms that rely on video content, like TikTok and Instagram Reels, some would say that YouTube is a thing of the past.
However, statistics show the exact opposite. YouTube is one of the most fruitful video platforms that has helped various marketers build their brand since the break of dawn, when Reels and TikTok were not around yet.
When using YouTube to market your products and services, it is always a good idea to check your progress by looking at Youtube analytics. This way, you will get a bunch of metrics to oversee your efforts’ results.
Launched in 2005, YouTube is the biggest video-sharing platform and the second biggest social media platform in the world, with over 2.6 billion users.
Being 17 years old, YouTube has undergone many changes, but one thing hasn’t changed, its growing popularity! It is estimated that the number of YouTube users worldwide will reach 2.85 billion by 2025.
Alphabet-owned YouTube is also one of the oldest social media platforms to still operate with such high popularity. The past of YouTube is rich, and the future looks prosperous.
If you are a creator or a marketer who wishes to know more about YouTube, then you are at the right place. I have compiled a list of up-to-date and detailed statistics related to YouTube, which will help you gain insights and make informed decisions for your future ventures.
Let’s begin, shall we?
YouTube Overview
Here is a quick overview of YouTube
| URL | https://www.youtube.com/ |
| Founded | 14th February 2005 (17 Years ago) |
| Headquarters | 901 Cherry AvenueSan Bruno, California, United States |
| Parent Company | Alphabet |
| Key People | Susan Wojcicki (CEO), Chad Hurley (Advisor), Sundar Pichai (Alphabet CEO) |
Youtube Statistics Highlights
Here are some of the key YouTube statistics in brief that every marketer should know.
- YouTube currently has more than 2.6 billion active users.
- Alphabet Inc. (Youtube’s parent company) earned $7,071 million via Youtube Ads in the Q3, 2022.
- YouTube is the world’s largest video-sharing platform and second-largest social media.
- Technically, YouTube is the second biggest search engine after Google.
- T series (an Indian music record label) is the most subscribed YouTube channel having 228 million subscribers.
- Mr. Beast is the highest-earning YouTuber who earned $54 million U.S. dollars in 2021.
- 52% of the internet users worldwide access YouTube at least once a month.
- Over 122 million people visit YouTube every day via its Website and Apps.
- India is home to most YouTube users accounting for 467 million users. The United States follows with 247 million.
- 53.9% of YouTube users are Males, and Females make up around 46.1% of the user base.
- YouTube generated $28.8 billion via advertising in 2021.
- Users consume 1 billion hours of videos on YouTube every day.
- The majority of YouTube users are between the age of 25-34.
- YouTube is the second most popular platform for Influencer Marketing. Instagram tops the list.
- Comedy is the most-watched genre on YouTube.
- YouTube is currently banned in 6 countries.
- YouTube removed the dislike button from the platform in 2021.
- Before removing the dislike button, YouTube’s Rewind for 2018 was the most disliked video of all time, with 20.8 million dislikes.
YouTube Monthly Active Users.
As of the third quarter of 2022, YouTube has over 2.6 billion monthly active users.
- 52% of the internet users worldwide access YouTube at least once a month.
- Over a quarter of the world’s population uses YouTube once every month.
- More than 50% of mobile internet users access YouTube every month.
Below is the table showing the growth in YouTube’s Monthly Active Users from 2010 to 2022:
| Year | YouTube MAUs |
| 2010 | 200 million |
| 2011 | 500 million |
| 2012 | 700 million |
| 2013 | 1 billion |
| 2014 | 1.1 billion |
| 2015 | 1.3 billion |
| 2016 | 1.5 billion |
| 2017 | 1.6 billion |
| 2018 | 1.8 billion |
| 2019 | 2 billion |
| 2020 | 2.3 billion |
| 2021 | 2.5 billion |
| 2022 (As of Q3) | 2.671 Billion |
YouTube Daily Active Users
It is estimated that over 122 million people visit YouTube every day via its Website and Apps.
- 62% of YouTube users in the U.S.A. access the platform daily. That is equivalent to 153.14 million people.
- Users consume 1 billion hours of videos on YouTube every day.
- Content worth 500 hours is uploaded on YouTube every day.
YouTube Premium Subscribers
YouTube Premium is the ad-free version of YouTube. You also get access to Youtube music when you purchase YouTube premium.
Youtube Red was rebranded as YouTube Premium in 2018.
Being Ad-free is not the only perk of YouTube premium; it also lets you play videos in the background when you close the app.
Recently, Youtube ended the trial in which it was offering 4K videos to only the premium members. The Good news is that now 4K videos on the platform are not just exclusive to the premium members. Still, getting the premium plan is worth the money spent.
YouTube Music is another great addition to the package; I personally love YouTube music’s audio output more than Spotify’s (talking about both on highest Settings). Also the autoplay suggestions are better than Spotify.
Here is the overview of YouTube Premium users as of 2022
| Year | YouTube Premium Subscribers |
| 2015 | 1.5 million |
| 2016 | 3 million |
| 2017 | 2.8 million |
| 2018 | 10 million |
| 2019 | 18 million |
| 2020 | 30 million |
| 2021 | 50 million |
YouTube Revenue Statistics
YouTube experienced over 30% growth in revenue in the past 4 years.
YouTube generated $28.8 billion in 2021, which is a 46% increase compared to 2020’s figures.