In this Post, we focus on what is digital marketing and dive into its scope and popular online digital marketing courses to help you build a successful career.
What is digital marketing?
Digital marketing is the marketing of products and services using digital channels to connect with a target mass audience.
Digital channels involve search engines, social media, email, and websites.
What does a digital marketer do?
In a general sense, digital marketers are responsible for driving brand awareness, generating traffic for the company’s website, and lead generation through various digital channels.
A digital marketer can take up multiple roles and use various digital channels such as digital advertising, social media, email marketing, blog content, etc., to reach out to the customers.
For each digital channel, a digital marketer focuses on a unique objective to measure the company’s performance across channels.
| ROLE | MAJOR RESPONSIBILITIES |
|---|---|
| Digital Marketer or Consultant | Developing, planning & implementing marketing campaigns, Analysing analytics reports, Building & maintaining an online presence, etc. |
Scope of digital marketing
“Digital media is no longer a medium, but a way of doing business.”
–Ashish Bhasin, CEO-South Asia, Dentsu Aegis Network
Digital marketing has emerged as the fastest mode of promotion and marketing, reaching out to a wider audience.
Companies of all segments are focusing their investments in digital marketing activities.
According to Business Insider, India’s digital economy is expected to touch $1 trillion mark by 2022.
A report in Indian Express suggests that 85% marketers are tracking revenues generated through digital marketing and 50% of them reported that e-marketing activities are contributing to more than 10% of their revenues.
Demand for digital marketing
With an ever-increasing scope of digital marketing, the demand for digital marketing professionals is also increasing rapidly.
Here are some hiring trends that give a clear picture of the demand for digital marketeers:
- The demand for Digital Marketing professionals will be more than 20 lakh by 2020. (Placement India)
- 69% of companies are planned to hire more marketers in 2018. The most in-demand expertise was digital advertising (45%), content creation and curation (42%) and content strategy (39%). (Marketing Trends 2018, MCKinley)
Pros and cons of a career in digital marketing
| PROS | CONS |
|---|---|
| Lucrative and rewarding career | Lack of structure in roles |
| Increasing demand | Can be time-consuming |
| No particular degree required | Initial salary can be less |
| High number of options to choose from for specialization | No defined work structure |
Qualification required for digital marketing
As digital marketing is a broad field, the qualifications can vary for different positions.
Usually, a bachelors degree in marketing, analytics, or related fields can be a good means to enter the digital marketing industry.
| DEGREE | FIELD OF STUDY |
|---|---|
| Bachelors and/or Masters | Marketing, Analytics, Business Administration, Advertising, etc. |
Note: Even if you are not from the marketing background, you can pursue a career in the field of digital marketing with the help of some certifications, online courses, and on-job skill training.
Popular online digital marketing courses
There are numerous options in digital marketing courses, both online and offline.
Some of these courses are free, while others are paid. There are also some courses that are free for learning but you may have to pay for the certification.
Here are some popular online digital marketing courses.
- Website: Google Academy for Ads
Course: Adwords Certification
Price: Free
Format: Online
Learning duration: Self-paced - Website: Google Analytics
Course: Analytics Certification
Price: Free
Format: Online
Learning duration: Self-paced - Website: Udemy
Course: Digital Marketing Masterclass
Price: Rs.12,800
Format: Online
Learning duration: Self-paced - Website: Coursera
Course: Digital Marketing Specialization
Price: $474
Format: Online
Learning duration: Self-paced - Website: Hubspot Academy
Course: Inbound Certification
Price: Free
Format: Online
Learning duration: Self-paced - Website: Hubspot Academy
Course: Email Marketing
Price: Free
Format: Online
Learning duration: Self-paced - Website: Hootsuite Academy
Course: Hootsuite University Certification
Price: $99 to $2,20
Format: Online
Learning duration: Self-paced
Targeting audiences with ease
Businesses can use data in digital marketing to target audiences based on gender, age, location, interests, and education.
Companies can also use different methods and messages for different audiences to retarget potential customers who are already familiar with their brand.
Advanced online marketing certifications can help digital marketers learn how to target audiences more effectively.
Low investment, high return on investment
Digital or inbound marketing has a 61 per cent lower cost per lead than traditional marketing. Advertisers who use social media, paid search and other digital strategies spend significantly less on their campaigns.
Because many businesses use pay-per-click (PPC) strategies to cut costs and target specific audiences, this is the case.
In general, digital marketing campaigns provide a higher and faster return on investment.
Digital marketing jobs in India
Let’s take a look at the number of digital marketing jobs available in India.
| JOBS | NAUKRI | INDEED | MONSTER | TOTAL | |
|---|---|---|---|---|---|
| Digital marketing | 18k | 11k | 1k | 8k | 39k |
| SEO executive/SEO manager/SEO analyst | 12k | 8k | 627 | 1352 | 22k |
| Search engine marketing | 15k | 27k | 246 | 586 | 19k |
| Social media marketing | 14k | 9k | 389 | 7k | 31k |
| Web analyst | 238 | 3k | 138 | 217 | 3k |
| Content marketing | 1916 | 8k | 239 | 4k | 15k |
| Email marketing executive/manager | 5k | 9k | 163 | 3k | 17k |
Note: The data provided above was last updated in January 2022. It is subject to change.
Job roles in digital marketing
Here are some potential roles in the field of digital marketing and their responsibilities
| ROLE | MAJOR RESPONSIBILITIES |
|---|---|
| Digital Marketing Manager | Implementing marketing campaigns, analytics reports, building & maintaining an online presence, etc. |
| SEO Specialist | Increase website traffic through on-page & off-page search engine optimization, implement keyword research strategies, maintain performance reports |
| Search Engine Marketer | Developing and implementing paid search campaigns, ensuring maximum ROI on paid campaigns, in-depth competitor & website analysis |
| Social Media Marketer | Develop & implement social media campaigns and strategies to increase audience engagement and promote brands via social media |
| Web Analyst/Data Analyst | Market research & analysis, create reports using website analytics tools |
| Content Marketer | Develop SEO friendly content, edit, & optimize website content, drive organic traffic, increase engagement through content |
| Inbound Marketer | Create & implement strategies to attract customers using content |
| Email Marketer | Create email marketing campaigns to promote product, page, or service & generate leads |
Digital marketing salaries
Salary in the digital marketing domain can vary according to the area of expertise.
| JOB ROLE | AVERAGE ANNUAL SALARY (0-3 YEARS OF EXPERIENCE) | SALARY RANGE (LPA) |
|---|---|---|
| Digital Marketing Manager | 4.7 Lakh | 1.9 to 10 |
| Seo Specialist | 1.9 Lakh | 1.0 to 4.03 |
| Search Engine Marketer | 3.6 Lakh | 2.57 to 7.34 |
| Social Media Marketing Manager | 3.5 Lakh | 1.79 to 7.26 |
| Web Analyst | 3.6 Lakh | 1.8 to 6.66 |
| Content Marketing Manager | 6.4 Lakh | 3.7 to 10 |
| Marketing Specialist | 4.6 Lakh | 2.1 to 10 |
| Email Marketer | 5 Lakh | 2.2 to 10 |
Data source: AmbitionBox
Digital marketing skills
Take a look at the typical skills that are required in digital marketing.
- Core skills:
| SKILL | DETAILS |
|---|---|
| Analytics | Efficient data analysis to understand market metrics to enhance the effect of paid and organic campaigns. |
| Keyword analysis | Knowledge of keyword research and its incorporation into content |
| Customer behavior | Understanding the target audience to market content & strategizing to fulfill long-term objectives. |
| Customer engagement | Build an online community by creating personalized posts and address customer issues to make them feel that you care about them. |
| Writing | Good command over the language to write engaging and grammatically correct content for website, ads, and social media posts. |
| Result-oriented | Gauge the impact of campaigns and alter strategies on the basis of data. |
- Soft skills
Communication, Creativity, Critical thinking, and learning attitude.
Scope of Digital Marketing Career in India in 2023
Nowadays, with the world becoming tech-savvy, the demand for digital marketing is skyrocketing. It is necessary to understand its importance on a broader scale.
Companies are recognizing it and brands are getting highly focused on digital marketing and how they can benefit from it.
The scope of digital marketing is huge, and it is a platform best suited for promotions and branding businesses. With people of almost all age groups being highly active on digital interfaces, it gets quite easy to reach large numbers and promote.
Analyzing these stats, there are now digital marketing training institutes to spread awareness of digital marketing and its anticipated possibilities to aspirants.
Scope of Digital Marketing in India in 2023
Now that you know how important digital marketing is, you are all set to know the scope that it has in the country for sure.
Across India, the market size of the digital advertising industry was around 47 Billion in 2015. It went up to INR 116.3 in 2018, and in the 2020 financial year, it reached INR 199 billion.
- According to Statista, a colossal growth of digital marketing will make it hit and create a market of up to INR 539 billion by the year 2024.
- Some other trends also suggest that Digital media is expected to grow with a CAGR of 22.47 percent to reach INR 23,673 crores by 2023 end.
- In addition, the McKinsey Global Institute (MGI) report suggests that the digital economy has the potential to unlock productivity and would create 60-65 million new jobs by 2025.
All these statistics reveal that a vast amount of money is injected into all digital channels. As a result, the activities of digital marketing are used immensely.
Digital Marketing Companies in Lucknow
Digital marketing companies are Worldwide in lucknow. Yet not all of them are experts. The best digital marketing company can help your strategies and plans. It can help you formulate posts and even recognize the target audience, screen keywords and choose accurate plans. This requires skill and sound knowledge of all the tools used in social media marketing.
There are located few leading digital marketing companies in Lucknow. Their team contains experts who are professionals in all spheres of digital marketing.
Career Opportunities in Digital Marketing in India in 2023
With the advancement of digital marketing, careers in this arena are flourishing a lot. The sphere of digital marketing careers is high these days.
In the portal, Naukri.com says around 21,873 jobs in the genre of digital marketing are available. There is no doubt a cheerful number of job availability in India. So it’s safe to select a career in digital marketing.
So, there you have it, people. That is all we have to tell you about the scope of digital marketing.
We have mentioned how important this amazing trend is for online businesses these days.