Are you an aspiring digital marketer in Uttar Pradesh? Then, there are several digital marketing courses in Lucknow that you can take up.
Lucknow is the capital of the state of Uttar Pradesh. It is a large and also the most significant city in Uttar Pradesh. It is a multicultural city and one of Uttar Pradesh’s trade and marketing hubs.
So, if you are looking for institutes that offer digital marketing training in Lucknow, read on and choose the digital marketing institute that suits your needs as an aspiring digital marketer the best.
We are amidst a digital revolution, and with the 2020 Coronavirus pandemic, business and brand owners have understood that digital is the need of the hour. Customers today spend a lot of time browsing the internet, and since ‘Customer is the King’, businesses need to be where customers predominantly are. Therefore, more and more businesses are today flocking towards digital marketing and constantly trying to tap the marketing and sales potential that digital offers. With this, it is established that digital is one of the most promising marketing verticals that holds abundant growth potential in the coming years.
With most customers present online, digital marketing only makes it easier for businesses to reach their target customers and promote their products via digital platforms. Businesses are seeing more sales in a shorter span of time with digital marketing.
The rise in demand for digital marketing has opened up a lot of job opportunities in the digital marketing field. The digital marketing industry is constantly in need of professionals to fill these roles. There is an ongoing demand for digital marketing professionals in the industry today. The following are the roles that a digital marketing professional can take up to make a career:
- Social Media Managers
- Digital Marketing Specialists
- Content and Copy Writers
- Content Strategists
- UI and UX Designers
- Web Developers
- SEO Specialists
- Business Analysts; and more
The field offers great scope for marketing professionals to build a solid career but does not place a pre-requisite at the entry-level. A degree, however, will only give you an edge over the rest, as doing a course will provide you with a solid theoretical and practical foundation.
Digital Marketing As a Career in lucknow
Digital marketing courses aim to bridge the gap between students’ need for adequate and working knowledge of the subject and the industry’s demand for professionals. If you are looking for digital marketing courses in Lucknow, you’re on the right track! Because a course in digital marketing will provide you with the right on-field exposure and a strong theoretical knowledge of the field. You will be prepared to take on the challenges you will face as a digital marketing professional.
Scope of Digital Marketing Carrer in Lucknow
Digital media today has seen rapid growth and has managed to reach the grassroots around the world. It is currently the most sought-after type of marketing by businesses and brands alike. With this kind of technological changeover in place, now is the right time for businesses to make the switch to digital. Digital marketing is a faster, more advanced, and more effective way of marketing one’s products and services. A robust digital foundation is sure to help brands see substantial growth in both sales and reputation.
While digital continues to take over the world, India is not behind at all! The country is on its own path to digital transformation. Every nook and corner of the country is digitally active today, which means digital marketing has scope to grow here. This scope and demand for digital marketing have given rise to several institutes offering competitive digital marketing courses today.
It is predicted that by 2022 all the corporate and the companies in India would have an online presence. Therefore this would lead to a lot of growth of career opportunities in the field of IT and Marketing. It is a developing and growth-oriented field With giant advancement in technology every day, one has to continuously develop their digital marketing skills to ensure the progress of one’s careers. Various researches show that the growth in the digital economy is 10 times faster than the traditional economy. Thus the organization that are involved in the online business are expected to create double employment opportunities.
Digital Marketing opens various career options such as for web designing or content development and so on. The firms involved in digital marketing often encourage lot of free flow of ideas and creativity. The overall atmosphere is quite relaxed as compared to the firm involved in the business functions. Such firms have a lot of young people with their fresh ideas leading to an informal dressing and work culture.
Scope In Digital Marketing
Digital Marketing Manager or Digital Director:
This is one of the highest position in the field of Digital Marketing. To achieve this position one must at least have 5-7 years of experience in Digital Marketing. The DM Manager/Director looks after the overall marketing development. He has to make strategies to ensure and drive more traffic, look after digital marketing campaigns, make improvements in website and look after updation of website on regular basis.
Web Developer & Web Designer
The term Web developer or web designer is often used interchangeably. These are the people who are responsible for designing of beautiful websites that we see on the internet. The role of web developer/designer is to design, do the coding and keep on modifying websites to make it more appealing and user friendly. Prior knowledge of Java Script, JQuery, HTML, CSS and web programming is required to get into this role.
Social Media Executive and Social Media Manager
The basic requirement for this role is lot of knowledge about all social media platforms and lot of creativity as the role of social media executive/manager is to keep a check on the latest social media trends and further develop social media strategies accordingly. He has to regularly co-ordinate and directs the content team and client servicing team in creating quality content or video etc.
A well designed website is of no use if the customers /consumers cannot reach the website easily. The role of hires SEO executives/experts is to promote the company’s website all over the web. They have to make sure that the content on the website is search friendly. Further they conduct keyword research, research about SEO tools, build sitemaps etc. So overall they are responsible for getting more traffic on the website and improving the Google rankings.
The responsibility of PPC/SEM expert is to create ads, manage PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copies and graphics etc.They through ads and all, generate a lot leads for the company.
Content marketer is someone who creates content for the websites ensuring that it has all the qualities of going viral. He co-ordinates with other teams and takes their feedbacks and incorporates their inputs in content, following content trends, etc. He further ensures the promotion of content through SEO. So basic requirement for this role is not only lot of creativity but also a strong hold on impeccable knowledge of English language.
Some Other Career options in Digital Marketing
There are many other roles or designations in Digital Marketing which depend upon company and their own requirements. Some of them are:
- Analytics Manager
- CRM Manager
- Email Marketing Manager
- E-Commerce Manager
Digital Agency Account Director :- Digital Marketing has and will have significant future scope in upcoming years. With a smartphone in almost every hand and other handheld devices, the need of marketing business and products on digital platforms will surely increase
Digital marketing with its so many elements like SEO, SMO, PPC, Email Marketing seems to be having greater future with the increased online presence of people. Digital Marketing will remain as the most powerful way of marketing in the future.
Wondering how to be proficient in Digital marketing to grab more opportunities? Thinking from where to start the career and how to associate with the renowned companies to win the race? To win the game in the battle filed it is important to work on your personal development along with the key skills. Personal development is one of the crucial factor that always considered first when students are planning to accomplish something big in their career growth. In digital marketing field, personal branding is one of the key elements to identify your proficiency at the digital end.
Ethically, Personal branding is a sort of techniques to portray or depict for a better career with the presents skills and achievements. It opens the door with horde of prospects and allows organizations to hire the specialist in their company at the reputed position. This means proper presentation, skills, achievements and personal enhancement can help you to get more jobs offers in the digital arena.
Today in the world of digitalization where the competition is extremely terrific, Students should take their career as a priority and illustrate themselves as the most confident and ideal choice in front of their managers. Let’s check what are the best ways to boost your career as an expert to get more job opportunities especially in Digital marketing?
Create a Winning Resume: The resume is always the first source to grab the limelight from the employers. This is the baby step to portray your abilities and achievements to win over the prospective managers. Before you start applying for the digital marketing job make sure that you fits in the criteria and develop an stunning resumes that describes how valuable your talents and achievements are. You need to fulfill their needs and requirements to achieve their company goals. You should always highlight your key skills when you are applying for digital marketing jobs.
Be assured what you have learned and applying for: The silly thing done by the job seekers is, they apply for the high profile job and don’t prepare for it. To get the job in the reputed organization and in the desired domain, basic education qualification is mandatory. However if you want to excel in arena of digital you need to acquire additional certification course and training like online marketing certification which helps to bring out the best skill for you. Other than certificates, acquire in-depth and practical knowledge whenever you apply for interviews. For fresher’s, they should learn all the components of marketing thoroughly to create the first impression in front of interviewers.
Use LinkedIn: LinkedIn is one of the leading and best professional networks to depict your value. Whatever your proficiency or skills you have, make it visible on LinkedIn. Display your achievements; share the project that you have handled so far. This is the ideal platform which completely focuses on professional connections that helps you to beat into commercial opportunities and new ventures.
Build Your Online Presence: This is one of the most significant factors that one needs to consider while applying for the job. One should always have the great online presence either in any of the social media platforms or job networks sites where employers can find you. This helps to build the credibility in front of employers.
Build The Connection: In marketing it is important to build the connection which might help you in future to find something new in your career. Try to keep in contact with your network and make sure they know most of your success and skills that you acquire so far. Try to haunt new professional contacts as well as the increasing number of online networking communities.
Conclusion: Nothing is more important than your career thus pay attention towards it and build the strong credibility as a personal brand. More or less; but self-promoting plays a key role in shaping up your career along with skills and proficiency in digital marketing.