The Lucknow Report
Lucknow News Today

What are backlinks? & How to create backlinks for website !


Backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you.

Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.

What are backlinks?
Image Credit: Google

What’s the difference between a link and a backlink?

Individual documents on the web interconnect via links—they’re the glue that holds the web together. Internal links are links between web pages on the same domain, and they primarily exist to help people navigate the website. External links connect to web pages on other domains and have a wider range of possible intentions.

  • Provide wider context to the reader
  • Support a claim made in the copy
  • Cite or provide a source
  • Recommend something
  • Add authenticity

In each case, the link is on the page to provide additional value to the reader, so the outgoing link is a valuable asset. It’s key to understand that the link has a direction. When it’s outgoing on the linking webpage, it’s incoming to the target page. Therefore, this is a backlink to the target page.

Different types of backlinks that will boost your site

Why Are Backlinks Important?

Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”.

So the more of these “votes” you have, the higher your site will rank in Google and other search engines.


Search engines like Google see backlinks as votes of confidence. Generally speaking, the more votes your web pages have, the more likely they are to rank for relevant search queries.

2. Referral traffic

Backlinks exist to point people to useful resources. That’s why they’re clickable.

When someone clicks on a link to your website, you get referral traffic.

How to create backlinks for my website ?

1.Create a Linkable Assets:

If you want people to link to your website, you need something on your site worth linking to.

(Also known as “Linkable Assets”).

A Linkable Asset can be a blog post, a video, a piece of software, a quiz, a survey… basically anything that people will want to link to.

In most cases, your linkable asset will be an amazing piece of content (which is why search engine optimization and content marketing are so closely tied together).

2.Build Backlinks from Link Roundups :

Imagine if people published blog posts with the sole purpose of linking out to quality content.

(The type of quality content that you publish on your site already)

It’d be pretty great, right?

Fortunately, that’s a real thing. And they’re called link roundups.

3. Broken Link Building :

This strategy is similar to the Moving Man Method you just learned about.

The difference is that with broken link building, you’re only looking for pages that have 404 errors.

To find these 404 links, you want to focus on resource pages in your niche. So if you’re in the fitness niche you’d search in Google using these search strings:

  • “fitness” + “resource page”
  • “fitness” + “resources”
  • “fitness” + “recommended sites”
  • “fitness” + “links”

4. Guest Posting :

Is guest posting dead?

Not really.

In fact, when you’re first starting out, guest blogging is one of the BEST ways to get links to your site.

First, find someone in your industry that writes a lot of guest posts.

Next, go to one of their published guest posts.